Lager, The Gateway Beer into The World of Craft Beer!
Lager dominates the Irish beer market, up to 60% of beer sold on a licensed premises is a Lager. Mainly the big three of Heineken, Carlsberg and Budweiser. I have noticed in the past couple of years that the craft brewers of ireland want a piece of this action, And with craft beer in ireland only making up 1% of the overall beer market in ireland you can see why.It makes total sense. I am a craft beer drinker and i love nothing more than beers with flavour and something different about them, but I believe that to move on to the next level Craft Brewers have to try and beat the big brewers at their own game. This doesn’t mean sacrificing your principles and creating a bland, extra cold beer to appeal to the masses, It means creating a lager the way a lager should be created. Some craft brewers…
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Irish history, folklore and all that 